Internal Reference
Brand GuidelinesOcean. Modern. Focused.
Lypik Technologies Private Limited — design tokens, typography, and usage conventions for consistent digital experiences across Lypik surfaces and Powered-by-Lypik products.
Lypik
We Build Products That Power Industries
Identity
Logo System
Three variants: full lockup (default), wordmark, and beaver mark. All are theme-aware; dark backgrounds get the white treatment.
Lockup
Beaver + wordmark
Wordmark
Wordmark only
Icon
Beaver mark only
Identity
Design Tone
Lypik's visual identity should feel ocean-inspired, modern, and enterprise-ready — confident without being loud.
- Clean & minimal
- Confident
- Enterprise-ready
- Space-heavy layouts
- Soft shadows
- Subtle ocean gradients
- Glassmorphism surfaces
- Dot grid backgrounds
Typography
Type System
Primary: Inter. Fallback: system-ui. Monospace: Geist Mono.
Font Families
Sans (primary)
Inter
var(--font-inter), system-ui, sans-serif
Aa
Mono
Geist Mono
var(--font-geist-mono), ui-monospace, monospace
01
Font Weights
Normal
400
Medium
500
Semibold
600
Bold
700
Type Scale
Color System
Light Mode Palette
Ocean-inspired palette. Primary colors for CTAs and emphasis; neutrals for backgrounds and text.
Core
Primary
#0B3C5D
Deep Ocean Blue — CTAs, links
Secondary
#145DA0
Bright Ocean Blue — secondary actions
Accent
#2E8BC0
Soft Aqua Blue — highlights, hover
Variants
Primary Light
#0F4A73
Primary Dark
#092D47
Secondary Light
#1A6FBD
Secondary Dark
#0F4A7A
Accent Light
#4BA3D4
Accent Dark
#2473A3
Neutrals & Backgrounds
Background
#F4F9FF
Light Mist Blue
Background Alt
#E8F2FC
Surface
#FFFFFF
Dark
#0A1F2F
Deep navy
Dark Muted
#1A3A52
White
#FFFFFF
Semantic
Success
#0D9488
Warning
#D97706
Error
#DC2626
Info
#0284C7
Text / Muted
Muted
#64748B
Muted Light
#94A3B8
Color System
Dark Mode Palette
Deep navy base with brighter accents for contrast and readability.
Background
#0A1F2F
Deep navy
Surface
#132F47
Primary
#2E8BC0
Accent
#4BA3D4
Muted
#1A3A52
Foreground
#F4F9FF
Visual Language
Gradients
Ocean fade gradients for hero sections, CTAs, and accent surfaces.
Primary
from-primary to-secondary
Accent
from-secondary to-accent
Primary Dark
dark mode backgrounds
Accent Dark
dark mode surfaces
Visual Language
Border Radius
Consistent rounded corners for cards, buttons, and inputs.
sm
0.375rem
md
0.5rem
lg
0.75rem
xl
1rem
2xl
1.5rem
full
9999px
Visual Language
Shadows
Soft shadows for depth. Ocean shadow for brand-specific elevation.
sm
DEFAULT
md
lg
ocean
oceanDark
Developer Reference
Usage
Tailwind semantic tokens via CSS variables. Use these classes for consistent theming across light and dark mode.
tailwind / css
/* Primary gradient */ className="bg-gradient-to-r from-primary to-secondary" /* Text hierarchy */ className="text-foreground" // primary text className="text-muted-foreground" // secondary text /* Brand shadow */ className="shadow-[0_4px_14px_0_rgb(11_60_93_/_0.15)]" /* Gradient text */ className="gradient-text-light dark:gradient-text" /* Dot grid background */ className="dot-grid-light dark:dot-grid"